Feb. 25, 2008 – Newberry Group CEO featured in new guide book for entrepreneurs

Brenda Newberry, Chairman and CEO of St. Charles-based global IT consultancy The Newberry Group, Inc., is featured in a new book for women entrepreneurs.

Birthing the Elephant: The Woman’s Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business by Karin Abarbanel and Bruce Freeman was published recently by Ten Speed Press. The book includes anecdotes and advice from Newberry, who, in the last 12 years, grew her business from a home-based operation to a consultancy that today serves clients in 15 cities and internationally in Bahrain. Other entrepreneurs featured in the book include Bobbi Brown, founder of Bobbi Brown Cosmetics and Liz Lange, founder and president of Liz Lange Maternity.

“I’m thrilled to be a part of this effort to help women entrepreneurs grow their businesses. The book should help them work through those initial hurdles and learn to think big. I was also happy to see a book that addresses issues specific to women, because we still need to battle a lot of perceptions and stereotypes when we start out on our own in business. That’s especially true when the business is not in a field traditionally served by women, which is often the case today,” Newberry said.

The authors chose to include Newberry for several key reasons.

According to Abarbanel and Freeman, “We chose Brenda Newberry because she is an inspiring example of an entrepreneur who built a tremendously successful enterprise by focusing on her customers, her employees - and making service to the community central to her business model.”

Abarbanel runs a marketing communications firm and served as Avon’s spokesperson for its “Corporation to Cottage” initiative. Freeman, nationally known as the Small Business Professor, is a syndicated columnist for Scripps Howard News Service. Visit www.birthingtheelephant.com for more information.